Active Slovenia
National Tourism Loyalty Programme
The Slovene Association of Ropeways, The Slovene Chamber of Mountain Resorts, The Slovene Natural Spas Association, Ministry of Culture of the Republic of Slovenia, The Slovene Chamber of Commerce and the Slovene Tourist Organisation decided to launch the national tourist loyalty programme, called Active Slovenia, because Slovenia wants to become the first stop for Active, Healty & Green activities & holidays.
The Team of Sportour defined the concept and the marketing & communication strategy of the loyalty programme, as well all the necessary elements of the Corporate Identity and Brand Image.