SECOND MEMOS CONVETION CASCAIS, PORTUGAL 2018

At the MEMOS Convention in Cascais, Portugal, D. Pintar from Sportour, Slovenia presented a case study on Sport Tourism, Partnership and Benefits for all stakeholders. He spoke in front of his colleagues from National Olympic Committees, International Federations and representatives of IOC.
Using some principles that are common in the Olympic marketing, the Tourism Industry can benefit plenty. Sport Tourism is steadily becoming a very important topic, since its official start on Barcelona 2001 WTO and IOC conference.