Having been able to work with family Arifi presented an opportunity to rethink the future planning and strategies for Kosovo ski & mountain tourism. Family Arifi made an investment in the ski centre and a hotel in Šar Mountain and thus the proposition under Mr Pintar’s initiative, for the visual identity concept that would unify the brand, emerged with the purpose of establishing a long term development of mountain resort. The resort has a unique potential for all seasons tourism due to its geographical location and natural predispositions. The visual identity includes essence of the familial approach and concept of the resort which is targeting all year active tourists. Designer Žiga Blazinšek who participated in the development of the idea was a part of the team that worked on the identity concept manual for more than 4 months. It covers all fields of mountain resort industry. New snow park, quad chair lift and visual identity was launched at the beginning of 2019.