Slovenia – Sport Destination marketing campaign
With sport becoming an increasingly important Slovenian national product, SporTour professionals – Damjan Pintart (concept), Tomaž Gaube (design) and Aleš Fevžer (photography) – worked together with Marija Rožman and Miha Renko of the Slovenian Tourist Board to prepare the first-ever catalogue for the Slovenia – Sport Destination marketing campaign aiming to position Slovenia as a sport destination for professional athletes.
Ranking always among the top countries regarding the number of medals per capita won at the Olympic Games, Slovenia offers the infrastructure, natural landscape diversity and knowledge to host athletes representing a variety of disciplines and guarantee world-class conditions for their preparation camps. Apart of accommodation and sport infrastructure, network of clubs and sparing partners , knowhow of Slovenian and international coaches, Slovenia offers also medical tests, prevention and surgical services, as well as monitoring and specialized kinesiology test. To invite new countries and teams to experience the value of training at the green heart of Europe, SporTour and STB experts developed a new catalogue highlighting the most important sports destinations per discipline but also showcasing testimonies by foreign athletes who already know Slovenia.
To give a clear overview and offer practical information the concept of catalogue was based on classification of the resorts that offer sport tourist products for basic and specialized trainings including for disabled athletes as well as high altitude training centres and centres for individuals and sports teams.
To view the catalogue, please click HERE